Brian Paulson has been my best friend since the day we met as Freshman, studying graphic design, at Bismarck State College in the Fall of 2000. This project is a testament to Brian Paulson’s spirit. A social experiment to make an unknown man’s lovable face… a cultural icon.
The idea was born as an homage to Shephard Fairey’s, “Obey Giant” campaign. Brian’s loveable face and signature, “Oh Hey,” greeting also made for the perfect adaptation.
Since its launch, stickers have been placed in nine countries including: Costa Rica, Nigeria, Germany, Italy, France and Malawi. In 2012, a sticker made and appearance on an episode of WWE Friday Night Smackdown.